Millennial Lotería Founder, Mike Alfaro with McDonald’s crew members during the Oct. 5 launch event. Photo courtesy of @imagerybyoscar.
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This year, in celebration of Hispanic Heritage Month, McDonald’s and the Creative Director and founder of the famous game Millennial Lotería, Mike Alfaro, have partnered up to design a special McDonald’s themed edition of the iconic game Lotería, sometimes referred to as the ‘Mexican Bingo.’ With the representation of Latino heritage and culture in mind, McDonald’s contacted Alfaro to design the special edition of the game. Engaging with the large Latino community of Southern California by providing a familiar game in a familiar community hub to fuel Latino pride is one of McDonald’s main goals.
Millennial Lotería Founder, Mike Alfaro, with Mc Donald’s Manager.
Winning family during the October 5 launch event in Whittier. Photo courtesy of @imagerybyoscar.
A close up of the McDonald’s themed Lotería Game cards that will be used for Lotería Game Nights. Photo courtesy of @imagerybyoscar.
On June 24, McDonald’s of Southern California and Street Soccer USA partnered up last month with local non-profit organizations to bring LA Street Soccer Fest to children living in underserved areas of Los Angeles County’s District 15.
Young footballers lifting the tournament trophy during the LA Street Soccer Fest in the neighborhood of Watts. Photo Courtesy of @ImagerybyOscar
House of Braid stylist braiding young girl’s hair during the LA Street Soccer Fest. Photo Courtesy of @ImagerybyOscar
Street Soccer USA Los Angeles Program Director, Luca Marton speaking during the LA Street Soccer Fest. Photo Courtesy of @imagerybyoscar