Winning-family-during-the-Oct.-5-launch-event-in-Whittier-Courtesy-of-ImagerybyOscar
Winning family during the October 5 launch event in Whittier. Photo courtesy of @imagerybyoscar.
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This year, in celebration of Hispanic Heritage Month, McDonald’s and the Creative Director and founder of the famous game Millennial Lotería, Mike Alfaro, have partnered up to design a special McDonald’s themed edition of the iconic game Lotería, sometimes referred to as the ‘Mexican Bingo.’ With the representation of Latino heritage and culture in mind, McDonald’s contacted Alfaro to design the special edition of the game. Engaging with the large Latino community of Southern California by providing a familiar game in a familiar community hub to fuel Latino pride is one of McDonald’s main goals.
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