The Hola Mexico Film Festival is back for another year during Hispanic Heritage Month

The Hola Mexico Film Festival (HMFF), the largest Mexican film festival outside of Mexico, returns to Los Angeles on September 12 - 20, bringing together over 10,000 cinephiles to watch more than 20 Mexican films.

Celebrating its 17th anniversary, the festival continues to push the boundaries of Mexican cinema, highlighting bold new voices and acclaimed talent. The festival comprises the following sections:  México Ahora, Documental, El Otro México and Nocturno. 

This year’s lineup offers something for every audience. México Ahora, for example, features the best of Mexican films released in recent years, covering every genre.The Documental section includes notable non-fiction films made by Mexican filmmakers. El Otro Mexico highlights the experiences of Mexicans rarely portrayed on screen, skillfully presenting perceptive narratives that challenge the status quo. The Nocturno section offers offbeat stories and horror films. 

Founded in 2008, the HMFF does a great job of also showcasing high-quality films in a festive atmosphere in conjunction with exclusive parties and outdoor concerts. The opening night film screening on September 12, 2025, will take place at The Montalban Theater. Screenings will be held at Regal Cinemas LA LIVE 1000 W Olympic Blvd, Los Angeles, CA 90015. 

The festival will conclude on September 20, 2025, with a closing night screening and a concert at LA Plaza de Cultura y Artes in historic downtown Los Angeles, followed by an award ceremony recognizing the audience’s choice for Best Film and Best Short Film.

“After 17 years of Hola Mexico, we feel like we're just getting started! It's a joy to work with talented filmmakers to showcase their stories on the big screen,” said Samuel Douek, the founder and director of HMFF. “In the current political climate, highlighting the achievements of Mexicans and Latinos is crucial. Immigrants like Iñárritu, Cuarón and Del Toro show what success looks like! In 2025, we will present an exciting lineup of films that resonate deeply with audiences. We're thankful to Toyota for their support, which helps amplify our voices. I look forward to seeing everyone at the theaters!”  

Each year, the festival also takes part in working with Mexico's most wanted graphic designers to create unique and collectible poster art. This year's poster was designed by Ely Ely, who is an illustrator with over 10 years of experience in advertising, editorial and mural work. 

Her recent design for the festival represents cinema with a doorway to other worlds. Wrapped in textures that resemble Mexican textiles, this character evokes feelings of wonder, strangeness, and the opportunity to inhabit imagined realities.

To purchase festival passes for the Hola Mexico Film Festival presented by Toyota, click here.