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In 2022, only 8% of homebuyers in the U.S. were Latino barely up from 6% in 2003, according to the National Association of Realtors. That means in 20 years there has been little progress.
In 2019, in California the Latino homeownership rate was 44.1%, still 19.2 points below that of white households, according to the Public Policy Institute of California.
Latinos certainly have buying power. We are 19% of the population and have more than $2 trillion in buying power, according to Claritas.
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