Guayakí Yerba Mate rebrands as Yerba Madre

Guayakí Yerba Mate, which produces yerba mate beverages in North America, is rebranding as Yerba Madre. The company states it is to honor “the ancestral roots of yerba mate.”

The new name “honors Mother Earth and the Indigenous knowledge at the root of the brand's nearly 30-year journey,” their press release states. 

The brand's original name, Guayakí, was inspired by its first partnership in 2002 with the Aché Kue Tuvy community in Paraguay. 

They now have a partnership with 255 family farmers and Indigenous communities across Argentina, Brazil and Paraguay and grow yerba mate through organic, shade-grown cultivation.

"This rebrand is about coming back to our roots and recommitting to the mission that inspired the company decades ago," said Alex Pryor, co-founder of Yerba Madre. "Yerba mate is more than a beverage. It's a tradition, empowering cultural and ecosystemic relationships. Yerba Madre honors the communities who have grown the yerba mate plant while ensuring the regeneration of the forest and its sacred value."

"Yerba Madre isn't just a new name. It's a loud declaration of our longstanding purpose," said Ben Mand, Chief Executive Officer of Yerba Madre. "We are honoring the stewards of yerba mate, both people and the land, as we build a regenerative future together.

The first product to debut under the Yerba Madre name will be Regenerative Organic Certified Traditional Air Dried Yerba Mate Loose Leaf. Cans and bottles will begin transitioning to the Yerba Madre name later this summer, with Canadian packaging following in December.