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Jorge Nuño, CEO of Casa Grande, a Cannabis Social Enterprise is one of the few local Latino owned brands on the cannabis market. Nuño believes that the Latino community needs to rally together in order to ensure that BIPOC entrepreneurs stay in business. Nuño is using Casa Grande and his position as an established licensee to try and get more of the Latino community involved and invested.

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Jorge Nuño advocates for his community with the intention of making it a better place to live. He is renovating the big house to make it bette…

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Jorge Nuño sits outside of the Big House in the back yard, where he plans on extending his project and building a guest house and additional r…

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Jorge Nuño, CEO of Casa Grande cannabis sits outside of the Big House, a small business incubator he is building in a 10 room mansion in South…

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In March, Fraijo Jr. launched his own firm, The Somos Group, an entirely BIPOC-led multidisciplinary group committed to broadening “equity goals and advancing the value and expertise of people and communities that have been historically underserved and undervalued.” Fraijo Jr. exudes confidence and control, with healthy dashes of humility and curiosity as he sits and readies himself for questioning. There is a stark difference between the accomplished man today and the 18-year-old senior whose high grades and acceptance to an Ivy League were featured in a 1995 LA Times article.