Governor Newsom signs legislation to support ethnic and community media through state advertising

Governor Gavin Newsom signed AB 1511, authored by Assemblymember Miguel Santiago (D-Los Angeles), that will provide support for ethnic and community media through state advertising. 

According to the official bill, it “would require a state agency or department that expends funds on marketing, advertising or outreach to develop a plan for increasing expenditures directed to ethnic and community media outlets serving priority populations and to annually report via its internet website on its progress in implementing the plan, as specified.” 

The Latino Media Collaborative, CALÓ News' parent non-profit, sponsored the bill.  

"California's ethnic and community media are essential to keeping our diverse populations informed through independent journalism," said Arturo Carmona, president of the Latino Media Collaborative. "This law ensures that state advertising investments will go where they are needed most, creating an economic lifeline for these media outlets while also connecting more Californians to critical state programs. This is an important first step in addressing the long-standing gaps in advertising equity, but more must be done to ensure the survival of these outlets."

AB 1511 requires state agencies and departments that spend on marketing, advertising or outreach to develop a strategic plan aimed at increasing their investments in ethnic and community media that serve priority populations.

"As an advocate for independent, local and Black news outlets, I applaud the State Legislature and the Governor for recognizing that our publications have an indispensable role in the communication infrastructure of our great state," said Regina Brown Wilson, Executive Director of California Black Media.

California's ethnic media sector includes over 300 outlets that publish and broadcast across the state, providing trusted, community-specific information. These independent outlets are often financially vulnerable due to underutilization by government agencies and shifting advertising models. AB 1511 is designed to address these challenges by directing more state resources toward ethnic media, creating a foundation for their long-term sustainability.

"By signing Assemblymember Santiago's AB 1511, Governor Newsom supports a long-overdue policy that California, as the epicenter of ethnic media in the country, must ensure that all public information and engagement should reach the state's diverse and underserved communities in coordination with their trusted messengers," says Sandy Close, executive director of Ethnic Media Services (EMS).

Julian Do, co-director of EMS, added, "It's a powerful recognition that California's future is best served when everyone is informed and included in public issue conversations at all levels."

State agencies must report annually on their progress, with the Department of General Services tasked with creating a reporting template by December 1, 2025. The bill's provisions will remain in effect until July 1, 2028, ensuring that these vital investments continue for the next several years.

"Display ads are the lifeblood of community newspapers. The passage of AB1511 creates a win-win for both ethnic media and the state," said Martha Diaz Aszkenazy, publisher of the San Fernando Valley Sun/el Sol Newspaper, a bilingual paper serving a largely immigrant Latino community since 1904. "But this is just the beginning—we need more investment to ensure these essential platforms stay strong."