De La Calle soda expands to retailers Northgate Market and Superior Grocers

De La Calle, the first healthier Mexican soda available in the U.S. market, launches onto store shelves at Northgate Market and Superior Grocers locations in California. 

De La Calle debuted earlier this summer, catering to the growing Hispanic consumer base. 

The Hispanic population in the U.S. is expected to reach 22% by 2028, and their buying power is projected to exceed $2.5 trillion in the next two years.

De La Calle is a Mexican-American founded brand that wants to bring an authentic taste of Mexico to America, with their soda deeply rooted in Mexican history and culture. As a modern Mexican soda, De La Calle distinguishes itself from traditional, high-sugar Mexican soft drinks. This strategic shift is based on comprehensive market research and community feedback, revealing the broad appeal of "Mexican soda" to avoid confusion with niche beverages like Kombucha or alcoholic RTDs.

"We've always aimed to honor the rich heritage of Mexican street beverages while providing a healthier alternative," said Alex Matthews, co-founder and CEO of De La Calle. "We're thrilled to introduce our new, refreshed brand identity and packaging onto the store shelves of key Hispanic retailers in our backyard, and it's just the beginning for De La Calle as we continue to solidify De La Calle as the modern, healthy option for today's soda lovers."

De La Calle's modern Mexican soda offers a low-sugar and low-calorie alternative to traditional sodas. With eight times less sugar than conventional Mexican sodas like Jarritos and significantly less than mainstream options like Fanta and Mexican colas, De La Calle's Tepache starts at $2.49 per can.

Since its launch in 2021, De La Calle's innovative take on the traditional Mexican street soda has rapidly gained popularity. Now available in over 8,000 stores nationwide, De La Calle's rollout on store shelves at select Northgate Market and Superior Grocers locations reinforces the authentic tepache brand's goal to rapidly expand its footprint within the Hispanic community.

Co-founder Alex Matthews discovered the delightful and refreshing tepache while exploring Mexico City's markets. Partnering with third-generation tepache maker Rafael Martin del Campo, they created a unique recipe that honors the authenticity of this traditional beverage while incorporating modern ingredients and techniques.

For more information about De La Calle and to explore their range of flavors, visit delacalle.mx.