Snow Tha Product's latest music video throws shade at tíos who voted for Trump

Last week Snow Tha Product, the 38-year-old, Mexican American rapper, released a music video for her latest drop “Sábado,” where she starts off the call-out of the century by calling out the family members who voted for Trump.  

In the song, she tells her cousins not to cancel her, but she has to say it—she knows one of them voted for Trump because of a letter that came in the mail with their last name on it. 

In a hilarious and fast-paced melody calling out her family members who voted for Trump in the 2024 presidential election, Snow tha Product throws shade at her tías “con pelos de elote” and tíos who make fun of her for being a lesbian, but who she says act gayer than her when they’re under the influence of alcohol.  

She calls out a foo in her family who says the N-word and who she calls out a no-sabo–a person who was raised in a Latino household or who is Latino, but does not know Spanish, a term that carries a lot of weight across Latin American culture. She also calls out her cousins who, she points out, struggle with identity issues, marrying a “güero Americano” to birth kids with light skin and blue eyes. 

In this song and music video, she’s not only calling out the family members who voted for Trump, but also the family members who have not decolonized, actively rejecting and choosing partners who will produce lighter-skinned and blue-eyed children.  

In the second verse, she says: “I like my brown skin. f*** you foos. Do you watch history or watch the news?”  

This was a much-needed call-out to Latinos who voted for Trump because, according to the latest study by the Pew Research Center, “among Hispanic voters, [Donald] Trump battled to near parity in 2024 (51% Harris, 48% Trump) after losing to Joe Biden 61% to 36% in 2020,” meaning that he got more of the Hispanic and Latino vote during this election in comparison to the 2020 presidential election. 

The best part is that this isn’t the first—or the last time—Snow calls it out how it is. In fact, she’s built her entire rap career on calling out the Latinos who voted for Trump during his first campaign in 2016 and those who uphold the misogyny, machismo and marianismo ingrained in Mexican culture.  

Snow has always been vocal about her support of immigrant rights and has always made this issue a central theme in her music. In “How I Do It,” Snow says: “I won’t consider myself anybody until Mexicans ain’t gotta work as the maid.” In that song, she also calls out the people who are not a part of Mexican culture, but benefit from it or use it for their own benefit, but don’t stand up for defending Mexicans. 

“They want our culture but don't show love

They want our money but they don't want us, bruh.” 

Though studies suggest that there are various factors that affected the voting outcomes during the latest election, it is noteworthy to point out how much of the national popular vote, which included Latinos, favored Trump. Snow brings awareness to the hypocrisy involved in the decision to vote, pointing out that her family members clearly must not watch the news or have enough historical context to understand the political implications of their decisions.  

In an interview with Rolling Stone, Snow says the goal of the video was to hold people accountable. 

“[It’s] a family gathering gone wrong, with some finger pointing and an attempt at accountability—which, in the video, actually never happens,” said Snow. “I wanted the vibes to be felt through the screen, so I brought a bunch of people together to make a video that shows what a lot of us are feeling as a community.”  

In 2016, Donald Trump took office and signed the Executive Orders (EO) regarding immigration enforcement, where within one year, ICE had “arrested more than 41,000 individuals nationwide.” According to the U.S. Immigration and Customs Enforcement website during that time 2,273 administrative arrests were made in the greater Los Angeles area.  

To compare, during the first 50 days of the second Trump Administration, ICE made nearly 33,000 arrests nationwide. That figure significantly went up during the months of June and July, prompting civil unrest and protests in historic numbers.

Snow was even spotted protesting on the streets of Downtown Los Angeles during the city-wide shutdowns and instances of police brutality that rocked the communities of L.A.  

How many other rappers showed up for their communities during that time? 

Snow has shown again and again that she not only spits truths but also shows up for the communities that need outspoken people with large followings on social media to advocate for rights.  

During the peak of the fires in January that devastated parts of working-class neighborhoods in Altadena, she showed up to volunteer at one of the largest donation sites in Los Angeles.  

Snow does not back down and seemingly only fears letting her communities down during moments where they most need support.  

The music video dropped a couple days ago and has already received backlash from outraged fans who called her out for featuring a scene where the carne asada guests gather to stomp out a piñata shaped like an ICE agent. Her @officialeverydaydays IG account posted about the backlash, stating in response: “tell ‘em to cry about it.”  

Snow has been standing on business since the start of her music career in 2011 through politically-motivated and culturally significant lyrics sung in English, Spanish and Span-glish. 

When she’s not on stage or responding to hate messages on social media, she runs a podcast and Youtube channel where she also addresses the political issues and ignorant rants about immigrants.  

She knows she has talent and speaks the truth about a lot of issues that other rappers stay silent about, and more than that—she knows that will cost her the title she deserves.  

In “How I Do It,” she raps:  

“‘Cause I am a legend but y'all ain't gon' see

It ‘till after I'm gone but that's just how it go.

But I'ma be honest I don't care to be one if

That's what it take 'cause my kid gotta grow.

But I'ma talk my sh*t and I'mma rep like I always did

Still gon' flex with the Mexican

Drip, still sing Chente when I get lit.”