How one company is helping families rebuild after Eaton Fire

(BPT) - (Photo depicts samples of James Hardie^® siding, wood based siding, and vinyl siding simultaneously exposed to direct flame until failure.)

Last January, the Eaton Fire swept through the San Gabriel Mountains, devastating several Southern California communities. Altadena was one of the communities hit hardest by the fire, with thousands of structures damaged or destroyed.

For the families whose houses burned down during the disaster, they lost more than the roof over their heads. They lost their homes — places defined by families' moments of joy and special memories.

The people of Altadena have spent the last year rebuilding and revitalizing their community, and they haven't had to do it alone. Thanks to the efforts of San Gabriel Valley Habitat for Humanity (SGV Habitat) and James Hardie Building Products Inc, Altadena families are finding their footing again, one home at a time.

Rebuilding with resilience in mind

Habitat for Humanity has a long history of helping communities recover from disasters, including hurricanes, floods and wildfires. Through its partnership with James Hardie — a leader in exterior home and outdoor living solutions — SVG Habitat has completed construction on the first 25 Altadena homes in the community using the company's durable, fire-resistant and noncombustible products.

"We've said from the start that this is not just about rebuilding homes. It's about restoring hope, stability and a future," said Bryan Wong, chief executive officer with SGV Habitat. "We're making strong progress to help this community move forward after a devastating loss, thanks to this donation from James Hardie."

For James Hardie, this isn't a one-off donation. As part of a multiyear effort, the company has committed to donating its best-in-class fire-resistant products, including noncombustible* Hardie^® fiber cement siding and top-rated fire-resistant TimberTech^® decking, as well as AZEK^® trim and fascia products.

"Our portfolio of resilient products is purposely designed and engineered to stand up to the harshest elements," said Amanda Cimaglia, vice president of Global Sustainability at James Hardie. "We are proud to support San Gabriel Valley Habitat for Humanity in their rebuilding efforts after the devastating wildfire in Altadena."

The home designs are based on preapproved Foothill Catalog design, developed specifically for post-wildfire rebuilding to support faster construction and improved resilience. Combined with James Hardie's fire-resistant and noncombustible building materials, these homes have been rebuilt with resilience in mind, using materials that help harden them against external fires.

"A home is more than a structure. It's a place of refuge, stability and belonging," said Cimaglia. "As extreme weather events become more frequent, a home's exterior is its first line of defense — and resilient building materials play an increasingly important role in helping communities rebuild stronger to be better prepared for the future."

To learn more about James Hardie fiber cement products, visit JamesHardie.com/Fire.

*Hardie^® fiber cement products are noncombustible and/or have a Class A fire rating when tested in accordance with ASTM E84. Fiber cement fire resistance does not extend to applied paints or coatings, which may be damaged or char when exposed to flames. The use of noncombustible siding, combined with other fire mitigation measures, can help harden a home against external fire.