Cynthia Diaz releases ‘Soy Latina’ to celebrate Latinas worldwide

Rising Latina artist Cynthia Diaz has just released a new track in response to Colombian star Karol G’s hit “Latina Foreva.”

Last month, La Bichota dropped her new single called “Latina Foreva,” which caused some controversy on social media, dividing her fan base who were quick to give their opinions. Karol G’s new song combines simple lyrics with some explicit sexual references and women in colorful swimsuits in the snow. 

Some social media users are calling out Karol G’s song for perpetuating stereotypes and hypersexualizing Latinas. Others criticized her for a lack of representation, noting that she only mentions Colombians, Venezuelans and Puerto Ricans, while leaving out other Latina communities.

“That song definitely started a conversation about why we're okay with not being represented in music, why we’re complacent when it comes to defining what a Latina is, how we're portrayed, and why we just accept that,” Diaz said. “I think this song, in a way, is a response to Karol G, but it’s also about challenging those ideas.”

The rising artist believes it’s possible to celebrate Latinas from all over the world and says creating her new song “Soy Latina” was a fun and intentional process aimed at complementing that vision and representing everyone in the track.

Diaz also shared that creating this song was her way of showing that if Latinas truly supported one another and came together, they could be strong and powerful. “I hope that when people hear this song, they feel that sense of unity,” she said. “I want listeners to discover and appreciate countries and communities that often don’t get highlighted and to get to know more Latinas who aren’t usually represented.”

Although Diaz launched her music career only this year, she considers the creation of “Soy Latina” a bold move, as it was created quickly, together with her producer, Dirty Sosa. She explained that she has always been drawn to the idea of uniting Latinas and their flags, seeing it as something truly beautiful. For her, this song is a continuation of that passion and a celebration of identity, pride and solidarity, especially now more than ever.

Diaz also expressed her excitement about seeing the reactions of her Latina fans when they hear their nationalities and ethnicities mentioned in a song, sayingit’s a powerful moment of recognition and hoping it makes listeners feel seen and celebrated.

The rising Latina star also said that Karol G’s new song does not represent Latinas in the way that it should be represented and believes that it feeds into stereotypes. She also touched on the narrow beauty standards often associated with being Latina. “There’s this idea that a Latina has to be ‘sexy’—quote unquote,” she said. “When you look at the visuals, you rarely see Afro-Latinas, or girls with curly hair or different body types. It’s always that one narrative of what a Latina ‘should’ look like. And if we don’t fit that mold, we’re made to feel like we’re not truly Latina, like we’re not hot or sexy enough.”

This Friday, June 13, Diaz is hosting a video shoot and is inviting all Latinas and anyone who identifies as Latina, whether they’re 5% or 100%, to take part. “It doesn’t matter how you look or where you’re from,” she said. “Come as you are, dress how you want and represent your roots proudly. I want everyone to feel seen and celebrated. Everyone’s welcome to be part of the video.”

To participate in the video shoot, register here.