Fuerza Regida becomes first regional Mexican band to launch merch collection with Paris Saint-Germain

On Saturday, June 13, 2026, Fuerza Regida made a surprise appearance at Ici C’est Paris La Maison Los Angeles, taking over the mic and energizing the crowd at the Hollywood Athletic Club. 

The regional Mexican band delivered an unexpected performance as Paris Saint-Germain transformed the iconic venue into a four-day immersive experience celebrating sport, fashion, music and culture.

Fuerza Regida also made history with the debut of its highly anticipated collaboration with Ici C’est Paris and Paris Saint-Germain (PSG), unveiling a limited-edition merch collection that blends Parisian fashion with the unapologetic energy of regional Mexican music. 

The partnership had been in the works since January of 2025, when the band visited the PSG stadium in Paris, a city that holds a special place in the Fuerza Regida story. 

It was on a Paris runway during Fashion Week that they first performed “Por Esos Ojos,” the lead single off their most historic album to date, “111xpantia,” making them the first regional Mexican act ever to take that stage. At that time, the album debuted at number two on the Billboard 200.

The collaboration marks a historic first on multiple fronts, with Fuerza Regida becoming the first Mexican band to partner with a European football club on a fashion collection and the first Latin artist to collaborate with PSG on a merchandise drop during the FIFA World Cup of 2026.

Fuerza Regida’s takeover of Ici C’est Paris La Maison Los Angeles was more than a performance, it was a cultural statement. And the timing could not have been more fitting. In just two days, the band will kick off their first U.S. stadium tour, “This Is Our Dream,” opening June 18 at Petco Park in San Diego.