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(Photo courtesy of Latino Restaurant Association.)

The Latino Restaurant Association (LRA) is set to launch its popular DINE Latino Restaurant Week. This year, the program runs from Tuesday, May 13 through Sunday, May 18.

DINE Latino Restaurant Week is a key component of LRA's broader restaurant initiative. The program aims to inspire community members to support local Latino-owned restaurants while spotlighting their businesses and raising awareness of the rich and diverse Latino cuisines found throughout Southern California.

More than 200 restaurants are participating in this year's DINE LATINO Restaurant week. Many will offer special menu items and drink specials.

Lilly Rocha, the chief executive officer of LRA, will host an event on the same day of the launch at El Cholo Restaurant and Cafe. Local businesses like Evil Cooks, Pez Cantina, Yuca’s Restaurant and many more will be in attendance to showcase the variety of Latino food.

When: Tuesday, May 13, 2025

Time: 10:00 a.m. - 11:00 a.m.

Where: El Cholo Cafe

300 Colorado Blvd., Suite 214, Pasadena, CA 91101

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