Altadena fire

Buildings and cars burned down in Eaton Fire in Altadena, Calif. on January 9, 2025. (Jacqueline Garcia/CALÓ News)

Power 97.5 LA is offering free radio advertisements to support fire-affected business owners in Pasadena and Altadena.

Through this initiative, Power 97.5 LA will provide businesses with a unique opportunity to promote their services and attract new customers, helping them recover and rebuild during a critical time. For a limited time, selected businesses will receive complimentary advertising slots on the station's programming.

"We know how tough it can be for business owners when disaster strikes, and we want to make sure they have the support they need to get back on their feet," said Michael, CEO of Power 97.5 LA. "This is our way of giving back to the community and showing that we stand with them through these challenging times."

In addition to the free advertisements, Power 97.5 LA is also offering special discounted advertising rates to any business in Pasadena and Altadena affected by the fires. This offer is designed to provide continued support for businesses looking to extend their reach beyond the complimentary ad campaign.

Local business owners in Pasadena and Altadena who have been impacted by the fires are encouraged to apply for the free radio advertisements by reaching out to Power 97.5 LA at Tel: 1-213-319-5443 or visiting https://power975la.com/adnation-advertising/. The application window is open for a limited time, and interested businesses should apply as soon as possible.

For further details or to inquire about the program, business owners can contact Dante Hardin at 1-213-298-3020 in the Advertising Department at Power 97.5 LA.

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