PHOTO 1 Jorge Nuño -calo main

During the 1980s and 90s, Nuño grew up in a house nestled near Vernon and Main street in South Central Los Angeles with his sister and their two immigrant parents from Jalisco, Mexico. “I grew up adjacent to the [LA] Coliseum,” Nuño said. “When you grew up in the hood, you’re like, ‘Where you live?’ ‘Ah, I live by the Coliseum,’ so that you can give people some context of what part of LA you live in.” Nuño founded The Big House, a small business incubator housed in the 10-bedroom mansion that Nuño purchased in South Central, where nonprofits can have physical offices in their community.