Northgate marketing director Dr. Lupillo Ramírez feels his prosperity is tied to “recognition.” Dr. Ramírez says, “I have a funny story about a friend I saw at CostCco the other day. He had gone down to Ecuador to survey the cacao fields, and when he met a cacao farmer in the middle of nowhere in Ecuador, that man asked him where he was from. My friend told him that he was from Los Angeles. The guy said, 'Do you know Lupillo?' That, to me, is a byproduct of prosperity. I get satisfaction, and it feels good, especially if people remember you in good standing.”

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