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Rincon was originally a photographer who has now taken up modeling for Chicano brands as a freelancer. As a proud Chicano, Rincon showcases his culture and style by educating other Brown people on social media and breaking down stereotypes in the Chicano community.  He currently has 63,000 Instagram followers and 125,000 followers on TikTok.

Rincon with his father, who was his biggest influencer growing up.

Matisse Rainbolt grew up unable to use social media until she was in college. Her parents would not allow it. Today, the 21-year-old has 1.3 million followers on Tik Tok. She has taken her skills as a professional Folklorico dancer to her social media platforms to showcase her art, posts about her culture and gives step-by-step tutorials based on the dance style she practices.