A call to small business owners to participate in LA’s upcoming global events

With the upcoming 2027 Super Bowl and LA28 Olympic and Paralympic Games, Los Angeles Mayor Karen Bass is inviting Angelenos to attend her 3rd Annual Sports and Entertainment Procurement Summit on Monday, September 28 at 9 am at the L.A. Convention Center. 

The free summit, which was launched in 2024, provides local businesses with support and resources to tap into opportunities for upcoming major global events happening in Los Angeles. 

“Through my Sports and Entertainment Procurement Summit, we’re making sure LA’s business owners are ready to compete and win major contracts ahead of the 2028 Olympic and Paralympic Games,” said Mayor Bass in a press release. 

The summit program includes three panel discussions featuring key procurement leaders to provide attendees with essential information. The topics are: small business resources, major event organizers and the entertainment industry.

This year, Mayor Bass will participate in a moderated fireside chat with L.A. legend Earvin “Magic” Johnson. 

“With an expected $40 billion in economic opportunity from the LA28 Games, I’m hoping entrepreneurs will join me to access these critical resources, hear from industry experts and learn how they can take their business to the next level ahead of this global moment for Los Angeles,” she said. 

The event also includes an exhibition of sports and entertainment companies along with other partners and a lunch networking. This will allow attendees to learn about more resources and support to help their own businesses thrive. 

Last year, the summit hosted more than 1,600 local businesses and entrepreneurs, where attendees had access to networking opportunities, resources and procurement guidance to help them better compete for contracts. Industry leaders also provided insights into their planning and preparation for major upcoming sporting events. 

For those interested in attending, visit here to RSVP.