Entravision, AltaMed Health Services and BSP Research unveil 2024 national Latino political tracking poll

Last week, Entravision, in partnership with AltaMed Health Services and BSP Research, announced the launch of the 2024 National Latino Tracking Poll. As the November election approaches, this timely initiative will provide insight into the political perspectives and engagement of Latino voters.

During an eight-week period, ending right before the November election, 500 registered Latino voters will be surveyed weekly. In addition to voting intentions, participants will be asked about key issues, healthcare concerns and candidate favorability at both the presidential and senate levels. Each survey will include approximately 45 questions.

“At AltaMed, we recognize that healthcare and civic engagement are deeply intertwined, especially within the Latino community. We understand that access to healthcare and social determinants of health are linked to policy, politics, and elections and that’s why we launched our My Vote My Health initiative,” said Cástulo de la Rocha, president and CEO of AltaMed. 

He added, “Nearly 80% of the patients we serve are Latino and our partnership allows us to hear from our community in real time, and ensure that policy makers and candidates address the healthcare and social determinant issues that are most important to Latinos”

As a means of addressing social and political determinants of health, AltaMed launched the healthcare-driven  initiative, with the goal of increasing the participation of Latino voters in California and six target regions Los Angeles, Orange County, San Diego, Sonoma, Fresno and San Jose.

Additionally, the campaign works with other healthcare providers and civic engagement organizations to enhance Latino civic participation to improve the quality of life of underserved and underrepresented communities.

Week one results were released on September 19, revealing that Latino voters place a high priority on quality of life issues. Among health care concerns, costs ranked among the top issues for voters, and this included drug costs. In terms of candidate favorability, Vice President Kamala Harris ranked highest of any national political figure, with 60% viewing her favorably and 35% unfavorably. 

Stay tuned for weekly poll results every Monday until Election Day. Volunteers interested in ensuring Latinos have a voice this election, click here to know more about the campaign.