Fuerza Regida continues to support the Latino community

Earlier this month, Fuerza Regida and Dos Equis unveiled a limited-edition merchandise collaboration inspired by the brand's latest "Ni Perdón Ni Permiso" (“Neither forgiveness, nor permission”) campaign, where proceeds will be given to support the undocumented community. 

The partnership blends Fuerza Regida's bold fashion style with Dos Equis' iconic identity, celebrating unapologetic self-expression through music, art and fashion. From conception to completion, Fuerza Regida and Dos Equis worked with a group of Mexican American designers and artists to create a range of pieces, including:

• 15 t-shirts (valued at $160 each)

• 20 jackets (valued at $450 each)

• A set of five personalized vests worn by each member of the group during a recent private performance in Houston (valued at $3,000 each).

Since August 5, fans have had the opportunity to own one of these exclusive, limited-run pieces through an online auction, with proceeds benefitting the Mexican American Opportunity Foundation (MAOF), a non-profit organization. 

“As a brand that champions boldness, we're excited to continue the movement of self-expression and individuality we kicked off earlier this summer through this next iteration of the 'Ni Perdón Ni Permiso' campaign,” said Alison Payne, chief marketing officer for HEINEKEN USA Inc., importer of Dos Equis. “This culmination of our partnership with Fuerza Regida and the Mexican American designers we worked with to bring this merchandise line to life is the physical manifestation of what this movement means—to be bold, to be unapologetic, but most of all, to be you.”

Handpicked by Fuerza Regida, MAOF stands as one of the largest Latino-focused social service organizations in the United States. Based near the band’s hometown of San Bernardino, CA, the organization’s community-first approach creates real, immediate impact, empowering individuals to live boldly and express themselves without apology, embodying the spirit of “Ni Perdón Ni Permiso” for even more people.

“Working with Dos Equis to build this movement has been so inspiring, and we're excited to show our fans the next chapter of our partnership through these unique pieces that really embody the unapologetic spirit of the 'Ni Perdón, Ni Permiso' campaign,” said Jesús Ortíz Paz of Fuerza Regida. “Even more, being able to give back to an organization like the MAOF through this campaign is extremely rewarding given the direct impact it makes on the community that raised and supports us to this day.”

Paz has also been very supportive of the greater Latino community. In June, during a wave of aggressive immigration raids at workplaces across Los Angeles, Fuerza Regida stepped up by donating to organizations such as the Immigrant Defenders Law Center, which helps cover legal fees for those affected. 

All the contributions to this organization came from exclusive limited-edition sales of hats and a merchandise collaboration with comedian and internet personality Druski. Most recently they also launched a 111XPANTIA scholarship for Cal State San Bernardino (CSUSB) students.