Memo Torres describes himself as a third-generation landscaper, the host of Yerbalife, a taco journalist, a director for LA Taco, a finalist for the Ruben Salazar award, a contributor to Netflix’s Taco Chronicles and as a correspondent for Apple Maps Guides. I was fortunate to get about 20 minutes with him on Zoom and even though I don’t know him well, I saw him differently. I saw him as the quintessential entrepreneur whose talent seems perfectly made for this era and this city of Los Ángeles. As this is the final entry for the series, I saw him as the perfect candidate to close out the series and to showcase a hardworking Chicano entrepreneur who is making a name for himself in a lane that never existed in the world of food writing. In past eras, both Steve Martin and Randy Newman galvanized the world at large with their perspectives of the quintessential I ♡ LA character. For me, that character is Memo.

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